#Contribute_your_way

In 2021 the consultancy supported the Palestinian cause in its own way, by launching a
digital campaign called ‘#ساهم_على_طريقتك’ ‘#Contribute_your_way’ . The consultancy worked
immensely to build awareness on the cause and apply behavior change marketing,
proposing strategic solutions to motivate business owners to cooperate in supporting the cause.
providing various suggestions based on different company sizes and their teams capability. Way consultancy also joined Qawafil
non-profit organization for an interview that was aired at AlRai Media outlets. Discussing
details about the campaign’s success in changing business owners’ behaviour to act upon
the cause. The interview portrayed multiple Kuwaiti figures which supported the cause of alshaikh Jarrah.