Way consultancy anounced its exclusive Covid-19 consulting package providing effective business guidance for struggling business owners. The consulting package helped companies in sustaining and developing their current marketing plan innovatively to overcome business struggles during the period of Covid-19. Clients that met the conditions were enrolled in June.

#Contribute_your_way

In 2021 the consultancy supported the Palestinian cause in its own way, by launching a
digital campaign called ‘#ساهم_على_طريقتك’ ‘#Contribute_your_way’ . The consultancy worked
immensely to build awareness on the cause and apply behavior change marketing,
proposing strategic solutions to motivate business owners to cooperate in supporting the cause.
providing various suggestions based on different company sizes and their teams capability. Way consultancy also joined Qawafil
non-profit organization for an interview that was aired at AlRai Media outlets. Discussing
details about the campaign’s success in changing business owners’ behaviour to act upon
the cause. The interview portrayed multiple Kuwaiti figures which supported the cause of alshaikh Jarrah.

Way consultancy participated in the International Women&Coalition Conference for
Palestinian women in Istanbul. A conference that consisted of 750 candidates from 43
countries around the world, the conference aimed to support Palestinian women and their families. 

In 2021 Way consultancy collaborated with Public Relations in Ministry of Health Kuwait,
working closely with Kuwait Clinical Pharmacy Association to launch a marketing campaign
on World Pharmacy Day. Way consultancy Organized the media campaign, produced and directed a
documentary for the campaign applying behavior change consulting sessions. To help achieve the project deliverables whcih focused on
conceptualizing an effective message on increasing target audiences attitudes towards Clinical Pharmacists trust. 

In 2022 Way Consultancy was awarded the title of enterprise ambassadors for the University of
Brighton in the GCC.  Way consultancy will now partner on going contributions with university faculty increasing the benefits for Brighton students. Way consultancy also had the pleasure in joining a seminar on creativity in enterprise hosted by University of Brighton professor Midgie Thompson.